August 21, 2017

HONDA LANEWATCH™ BLIND SPOT DISPLAY WINS AWARD FROM GOOD HOUSEKEEPING

Honda’s LaneWatch™ blind spot display has won a Good Housekeeping 2013 “Very Innovative Products” (VIP) Award, the only automotive product to earn this distinction for 2013 and one of only nine innovative new product winners overall.

Debuting on the new 2013 Accord, the innovative Lane-Watch safety system helps the driver locate objects in the right-side blind spot by using a camera mounted on the passenger-side mirror.
Real-time images of the vehicle’s right-side blind spot are then displayed on an 8-inch color dashboard monitor. The image appears when the right turn signal is activated, or when a button on the end of the turn signal stalk is pressed.

2013 Honda Accord LaneWatch

2013 Honda Accord LaneWatch

“LaneWatch is an intuitive visibility technology that represents the sort of innovation that consumers have come to expect from Honda,” said Mike Accavitti, vice president of national marketing operations, American Honda Motor Co., Inc. “Automotive products don’t often win Good Housekeeping‘s VIP awards, and that makes it even sweeter to have LaneWatch listed among the best new consumer products of 2013.”

The typical field of view for a passenger-side mirror is approximately 18 to 22 degrees, but the LaneWatch field-of-view is about four times greater, or approximately 80 degrees. The system helps the driver to see traffic, as well as pedestrians, bicycles or other objects in the vehicle’s blind spot. To help make judging distance easier, the display has three reference lines. Drivers are encouraged to visually confirm roadway conditions prior to changing lanes.

Good Housekeeping‘s 2013 VIP award winners were chosen from more than 1,500 new products evaluated by the scientists and engineers at the Good Housekeeping Research Institute during the past year in the magazine’s state-of-the-art product-testing laboratory. Before any product can be named a VIP award winner, it must also pass the Research Institute’s evaluations for performance and safety.

 

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