May 25, 2013

Ferrari PR man on collaboration between PR and Journalists

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Coventry Automotive Journalist students get up close and personal with the Ferrari California. For three weeks into the course, that’s pretty good going. North Europe Ferrari Communication Manager Jason Harris sums it up bluntly: “We reserve our cars for the best opportunities only”. So … [Read more...]

Volvo V70: Refinement and good handling now come as standard

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Overview: There was a time when Volvo’s were synonymous with antique dealers and school runs… not to mention agricultural handling and ride comfort. The first two may well still be true – but the latter have been consigned to the history books. Since the late 1990s, Volvo have been … [Read more...]